Personal Motion Exploration
This project is a self-initiated fake advertisement created around the Nike Shox LT sneaker. The goal was to step away from client constraints and external feedback, and focus purely on experimentation.
By working independently, I wanted to explore my own creative instincts and push my motion design skills in a controlled yet unrestricted environment.
Full Creative Control & Motion Direction
From concept to final animation, I handled every aspect of the project on my own. It had been nearly a year since I last took the time to experiment freely with motion design for myself, making this project an important creative reset.
Having no external validation involved allowed me to define the visual direction, pacing, and motion language without compromise, turning the project into a playground to test ideas, refine my workflow, and experiment with dynamic movements, transitions, and product highlights.
