Category

Motion Design

Client

Alpine

Agency

SUPERBIEN

Alpine - Atelier des lumières

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Immersive Launch Experience for Alpine

In collaboration with SUPERBIEN, this project was developed for Alpine as part of the launch event of the Alpine A110 Air Ultime at the Atelier des Lumières in Paris.

The visuals were designed specifically for a large-scale projection environment, playing a key role in the scenography of the evening and accompanying the public through the different moments leading up to the car reveal.

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Large-Scale Projection & Technical Challenge

I was in charge of designing the countdown sequence, including dynamic highlights of the car and a manifesto that set the tone for the reveal. It was my first time working on such a large-scale projection, involving complex technical constraints related to resolution, mapping, and spatial coherence. This project represented an exciting challenge and a valuable opportunity to adapt my motion design approach to an immersive, architectural environment.

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